What is Co-Branding?

Co-Branding of Airtel and PepsiCo Have you watched the ad which sells mobile data along with a packaged snack? If not, then just invest a minute on watching this ad for getting a better understanding on Co-Branding. https://www.youtube.com/watch?v=p7-dvcWMKMQ This is a new festive television commercial promoting free airtel data along with a packet of Kurkure...

Blog Series Part 2: What is brand architecture?

Hey readers, I am back with the second and last part of this blog series. If you are new to this blog post, redirect to this link and start reading from scratch about what is brand architecture. This part is going to be very informative and much more analytical. So, grab a cup of coffee and go ahead!...

Blog Series Part 1: What is brand architecture?

Architecture is the thoughtful making of space - Louis Kahn Do you know how important those two foundation bricks are for the organisation? Don't perplex and just relax! I know we are here to discuss the brand architecture and not the general one but let's just rephrase Mr Kahn's quote to - Architecture is the...

Blog Series Part 3: What are brand archetypes?

Hey readers!   Hope you all are safe at home during these unprecedented times.   I am back with the last part of the blog series. Hope you enjoy reading this and complete your journey of understanding the different brand archetypes which come in to play in your daily lives.   If you haven't read...

Blog Series Part 2: What are brand archetypes?

Hi folks! How often you noticed about the different brand archetypes (the ones I described in the previous blog post) around you? Were you able to distinguish between an innocent brand and an everyman brand? Just like in the previous one, I will discuss the next four brand archetypes in this blog post. If you...

Blog Series Part 1: What are brand archetypes?

Do you think that this brand has a connection with your inner self? Do you think that you cannot just give up on this brand because you have an affinity towards it? Well, the answer is yes! According to a Swiss psychiatrist and psychoanalyst Carl Jung (pronounced “young”) theory, humans use symbolism to understand complex...

Create a difference – What are good brand positioning examples?

"Products are made in the factory, but brands are created in the mind" - Walter Landor    What pain points my customers have? Are they willing to buy my product rather than our competitor's? What attribute I should leverage upon so that they come to me?   These are just a few questions that your...

Eating one’s own share – Brand cannibalisation

“If you don’t cannibalize yourself, someone else will”  - Steve Jobs   How can you eat your own share?   What is brand cannibalisation?   Market cannibalisation or brand cannibalisation is not a new strategy. It has been an old school thought for big brands, but implementing this can either shoot up your sales and...