Blog Series Part 1: What is brand architecture?

Architecture is the thoughtful making of space - Louis Kahn Do you know how important those two foundation bricks are for the organisation? Don't perplex and just relax! I know we are here to discuss the brand architecture and not the general one but let's just rephrase Mr Kahn's quote to - Architecture is the...

Blog Series Part 3: What are brand archetypes?

Hey readers!   Hope you all are safe at home during these unprecedented times.   I am back with the last part of the blog series. Hope you enjoy reading this and complete your journey of understanding the different brand archetypes which come in to play in your daily lives.   If you haven't read...